Hans Overduin (1970) was born in Arnhem, the Netherlands. After finishing high school in The Hague / Den Haag, he studied Business Administration (MScBA) in Rotterdam at the Erasmus University. During this period he was an active rock climber and started working on a part time basis at a Bever Zwerfsport store. After finishing his studies in 1994, he started working full time as Senior Buyer Hardware in the same company. In 2004 he got his second master degree, in Organizational Psychology. In 2004 he took on the position of Buying Director, and became an active member of the core management of the company. During his time at Bever Zwerfsport, he was involved – among other things – in the start-up of Sportsnett in Norway, founding the Eurofamily (a pan-european partnership of high-end outdoor retailers) and took an active role in the development, sourcing and production of the outdoor brands Meru and Kaikkialla. From spring 2010 until spring 2011, Hans enjoyed a ‘sabbatical’ and focused on his main interests: traveling and (wildlife) photography. From 2011-2016 Hans worked as a Senior Associate for the Messe München GmbH (Munich, Germany) and freelanced as a consultant inside and outside the sporting goods industry. From 2016-2019 Hans worked at Studiekring (Utrecht) as a CEO and Director School Relations. In 2019 he resumed his role as Senior Associate for Messe München (Germany) / ISPO.
As a parallel career Hans is an enthusiastic (wildlife) photographer. His work is published internationally and from September – November 2015 he had an exhibition of his bird photos at the Bolinas Art Museum (Bolinas, California – United States). His photo work is represented by Nature in Stock.
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