Experience & Education


  • Messe München GmbH – Position: Senior Associate. Projects for ISPO Munich, Outdoor by ISPO, ISPO Beijing, ISPO Shanghai and ISPO Academy (2011-present)
  • Free lance photography, both assignments and delivering from stock (upon request direct and through stock agency)

Past (a selection):

  • Studiekring – Position (parttime): Director School Relations and – Programs (July 2018 – July 2019)
  • Studiekring – Position: CEO (March 2016 – July 2018)
  • Project for well-established Dutch tent manufacturer (De Waard) (2015)
  • Advisory on investment proposal for private equity investors  (focus on retail industry) (2013-2016)
  • Wildlife photos and profile story for 4-Seasons magazine (Germany and Switzerland (2015)
  • Photo-exhibition in the Bolinas Art Museum, California, United States (September-November 2015)
  • Speaker on the topic of the importance of nature conservation at the European Outdoor Summit 2014, Germany (2014)
  • Market research for a US/Ireland based company (Cascade Designs ltd) for high end outdoor products (2014)
  • Lectures on retail strategy at conferences in Germany, Italy, Sweden, Spain, China and Poland (2012-2014)
  • Advisory for a well-known Dutch distributor of high-end sport – and outdoor brands (2010-2014)
  • Product & Factory sourcing for a well known Dutch outdoor brand (2010-2014)
  • Speaker at the EuroSIMA Surf Summit, Seignosse, France (2014)
  • Speaker at the Road Show de Esporte, Valinhos, Brazil (2014)
  • International Speaker on Retail Topics at ISPO Academy, Shanghai, China (2013)
  • International Speaker at the Adventure Sports Fair, Sao Paulo, Brazil (2013)
  • Writing content on Bird Photography for the Greenwood Travel (Thailand) website  + images (2013)
  • Keynote Speaker on Shops 1st Try Event in Austria (2013)
  • Corporate finance-  and owner buy-out advisory for a medium sized company in the Netherlands (2011-2012)
  • Workshops on Key Account Management for SOG, Sweden (2012-2013)
  • Advisory for a fast growing internet retailer (Cool Blue) in Europe (2012)
  • Presentation on the European Sports Market for Thule AB, Sweden (2012)
  • Lecture on Trade Show Success at German-Swedish Chamber of Commerce – Stockholm (2011)
  • Advisory on strategic choices for a Russian retailer/producer (Bask) (2010)
  • Workshops  on “Market Access Requirements Fashion for the EU”  aimed at mid-sized producers – Ho Chi Minh City, Vietnam (2010)
  • Lecture on Corporate Social Responsibilty for BSO’s & producers in the Developing Countries of Asia, Africa and Latin America, CBI, Rotterdam (2010)
  • Photo Assignment for SNP Natuurreizen (published in 2011): Cycling in South-Africa (2010/2011)
  • Co-founder of the European outdoorbrands Kaikkialla and Meru (o.b.o. Bever Zwerfsport BV) (2006-2010)
  • Buying Director for Bever Zwerfsport BV, The Netherlands (2005 until May 2010)
  • Senior Buyer Hardware for Bever Zwerfsport BV (1994-2005)
  • Facilitating the start-up of Sportsnett (webshop and shop in Oslo, Norway) (1998-2004)
  • Lecture on “Buying in the Sports Retail Industry”, Moscow (2004)

Relevant Education:

  • Certificate Financial Economics in Directing Commercial Enterprises, De Baak Amersfoort (2006)
  • Master in Organizational Psychology, Open University Heerlen (2000-2004)
  • Master in Business Administration, Erasmus University Rotterdam (1988-1994)